Selected Work
Strategic initiatives, operational transformations, and systems implementations focused on measurable business outcomes.
Enterprise CRM Consolidation
Lead Strategist
Led the consolidation of three distinct CRM instances into a single unified platform for a mid-market enterprise. The initiative improved data visibility across departments, reduced licensing costs by 22%, and established a single source of truth for customer journeys.
Cross-Functional Automation Architecture
Operations Lead
Designed and implemented a comprehensive automation framework connecting sales, fulfillment, and customer success. The new system reduced manual data entry by 40 hours per week and decreased order-to-fulfillment time by 35% without adding headcount.
Operational Playbook Development
Strategic Advisor
Developed a standardized operational playbook for a rapidly scaling organization. Documented core processes, established clear SLAs between departments, and implemented tracking systems to monitor execution reliability.